Alana Bralsford & Eve Williamson - How This Startup Is Changing Food Allergy Safety Forever

Two engineers. One mission: make dining safe for everyone.

In this episode, Adam chats with Eve and Alana, founders of Served, the tech company redefining allergen transparency across hospitality. From their early research at university to partnerships with Dishoom, Techstars, and Hawksmoor, they’re showing how empathy can drive innovation.

🎧 Topics:

• Highlights:

  💡 Turning lived experience into scalable hospitality tech

  🍽️ Working with over 100 restaurants to perfect the product

  📊 Why 40% of orders include allergens — and what that means for brands

  ⚙️ Behind the scenes at Techstars and their US journey

  ❤️ Making dining out safe, inclusive, and joyful again

📈 Fun fact: 40% of restaurant orders now include allergy notes — and Served is helping teams handle that confidently.

If you work in hospitality or just love eating out safely, this one’s for you.

#ServedApp #CaptiveConversations #HospitalityInnovation #FoodAllergies #TechForGood