Catherine Allan - What Happens When a Hospitality Sales Expert Builds the Tool She Always Wanted to Sell

🎙️ Catherine Allen on Selling with Empathy & Building Stereo

In this episode of Captive Conversations, Adam chats with Catherine Allen, sales leader turned founder, about building Tidr, a new tool for sales enablement in hospitality.

From her early days doing cold outreach at Trail to launching her own platform, Catherine shares what she’s learned about earning trust, finding product-market fit, and growing with grit.

🔥 Highlights:

• How rejection shaped her sales mindset

• Building relationships over transactions

• Why most outreach fails (and how to fix it)

• Stereo’s vision: empowering teams from the inside

• What ops people actually want from tech

💡 “You get one shot to show up as someone useful, not annoying.”

If you’re in SaaS, hospitality sales, or ops, this episode is a must.

#CaptiveConversations #HospitalitySales #Stereo #Startups #HospitalityTech