Fi Sellick - Square and the Art of Simplicity: How Tech Supports Hospitality Excellence

In this episode of Captive Conversations, Adam sits down with Fi Sellick — UK Head of Strategy at Square — to talk about what hospitality really means in a world of tech, loyalty, and data.

Expect laughs, lessons, and a love letter to cheese, coffee, and customer experience.

🎙 In this episode:

🧀 Cheese, chaos, and the charm of a proper deli
📲 How Square designs loyalty for real humans
☕ Coffee, culture, and the tools baristas actually want
📦 Why “invisible tech” is the secret to scale
❤️‍🔥 Creating brands that feel human, even at 1,000+ venues

🎧 Full episode + more at: www.captivewifi.com/podcast

#CaptiveConversations #Square #RestaurantTech #HospitalityLeadership #FiSellick #WomenInTech #CustomerJourney #BrandExperience