Laura Mimoun - Food, Feeling, and the Future: A Masterclass in Hospitality Marketing

In this episode of Captive Conversations, we sit down with Laura Mimoun — now Chief Marketing Officer at Fulham Shore, the group behind Franco Manca and The Real Greek — to unpack her remarkable journey from FMCG to foodpreneur to boardroom leader.

Before leading the marketing strategy for some of the UK’s most loved restaurant brands, Laura launched Kaleido, a colourful and healthy salad roll brand that grew from food markets to Selfridges, Harrods, and Soho.

This conversation covers:

• 🥗 Her startup years — from food markets to luxury retail
• 🍕 The leap from founder to CMO at scale
• 📱 The “brand love” philosophy that drives her marketing
• 👥 Leading teams, building culture, and scaling customer connection
• 🌍 Where hospitality marketing is heading in a digital-first world

💡 One quote that stood out:
“My north star is to build brand love — to make customers feel something.”

This is one of our most practical and inspiring episodes yet. Laura brings clarity, vision, and generosity — a must-listen for founders, marketers, and operators alike.

🎧 Listen now: www.captivewifi.com/podcast

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