Matt Serwin - Stop Sending Emails. Start Building Relationships.

In this episode of Captive Conversations, Adam Foreman sits down with Matt Serwin, Director of Partnerships at Klaviyo, to discuss how hospitality operators can use data to truly understand their guests.

💡 Highlights:

• How Toast and OpenTable data power personalisation

• Why first-party data is the foundation of real loyalty

• What AI means for guest experience

• How to shift from vanity metrics to actionable insight

🎙️ “Data should make marketing smarter, not harder.”

Listen on Spotify, Apple Podcasts, or wherever you get yours.

#CaptiveConversations #HospitalityTech #Klaviyo #CRM #DataInsights