Richard Liverman - Don’t Be Boring: How to Build Brand DNA That Lasts

Richard Liverman: Brand DNA & The Power of Ambassadors

What do food, stories, and ambassadors all have in common? They’re at the heart of building brands that last.

In this episode of Captive Conversations, I sit down with Richard Liverman to talk about:

✨ Why brand DNA is more powerful than just marketing

✨ The role of ambassadors in scaling businesses

✨ Why curiosity is key for growth

✨ His challenge to hospitality: stop saying “we’ve always done it this way”

And of course – his reminder to all of us: “Don’t be boring. Be a little more amazing.”