The CRM Graveyard: Where Good Data Goes to Die

🎙️ Solo Episode 2: The CRM Graveyard

In this solo episode, Adam Forman dives into the uncomfortable truth behind most customer databases — they're full of unused potential.

You'll learn:

• What the “CRM graveyard” really is (and why it's so common)
• Why data collection isn’t enough without engagement
• How to audit your customer journey in 10 minutes
• Why segmentation matters more than ever

• What tools and experts can help reactivate dormant data
• 
  

💬 With a few personal stories and shout-outs to brands doing it right (hello, Rosa’s Thai), this episode is packed with takeaways and no fluff.

Your CRM isn’t dead — it’s just asleep. Let’s wake it up.

Hosted by: Adam Forman | Captive WiFi