Comparison

CaptiveWiFi vs Purple WiFi

Purple WiFi is built for large enterprises and venues with complex needs. CaptiveWiFi is built exclusively for hospitality - with deeper CRM integrations, faster loyalty enrolment and a platform designed around the guest journey, not the IT team.

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CaptiveWiFi vs Purple WiFi
Feature comparison

How the platforms compare.

An honest comparison of the features that matter most to hospitality operators.

FeatureCaptiveWiFiPurple
Branded captive portalYesYes
First-party email captureYes, verifiedYes
Built-in email verificationYesNot advertised
Live CRM lookup at loginYes, in real timeVia integrations
Loyalty enrolment at WiFi loginYes, in 15 secondsVia integrations
Gamification (games / prize draws)YesNot advertised
Reservation / booking syncSevenRooms, OpenTable, ResDiary, CollinsVia integrations
Reviews & feedbackWiFi + Google + reservationReview automation
Weekly competitor intelligenceYes (Pulse Score)No
AI assistant integration (MCP)Yes (Claude AI, ChatGPT)Not advertised
Shareable live guest dashboardYes, via a shareable linkAnalytics dashboard
Multi-site / group loginYes, across all locationsMulti-site
Built for hospitalityExclusivelyMulti-industry
GDPR-first consent per channelYesGDPR compliant
Typical setupUnder 1 hourEnterprise rollout

Based on publicly available information from Purple's website and our own assessment, July 2026. Features may change, so we recommend verifying current capabilities directly with Purple before making a decision.

Key differences

Where CaptiveWiFi goes further.

Loyalty in 15 seconds
Guest connects to WiFi and is enrolled in your loyalty programme simultaneously. No second step. No app needed. Direct integrations with Leat, Como, Paytronix, Pepper and Square.
Live Guest Dashboard
See who is in the room the moment they connect. Walk-ins, VIPs and loyalty members visible to front of house in real time. Shareable link - no login needed for your team.
CRM live lookup at login
Existing guests in your CRM are recognised at WiFi login and skipped straight through - no re-entering name or details. Works with Airship, Klaviyo, SevenRooms and more.
CaptiveWiFi vs Purple WiFi

See the difference for yourself.

15 minutes is enough to show you exactly what CaptiveWiFi does that others cannot.

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FAQ

CaptiveWiFi vs Purple WiFi: common questions.

What is CaptiveWiFi, and how does it compare to Purple WiFi?
CaptiveWiFi is a guest WiFi and captive portal platform built exclusively for hospitality. A WiFi login becomes a verified, GDPR-compliant guest profile that enrols the guest in loyalty in about 15 seconds, syncs live to your CRM across 50+ integrations, and appears on a real-time front-of-house dashboard. Purple WiFi is a broader, enterprise-oriented WiFi platform whose strength is footfall and dwell-time analytics across large multi-site estates. The practical difference is focus: CaptiveWiFi is built around hospitality loyalty, live guest recognition and weekly competitor intelligence, while Purple leans toward enterprise analytics at scale. Purple also charges per access point on some plans, which can raise costs for larger venues, and enrols guests into a Purple account; with CaptiveWiFi, your venue owns the guest data.
Is CaptiveWiFi or Purple WiFi better for restaurants and bars?
For independent restaurants, bars and hotels, CaptiveWiFi is usually the closer fit, as it is built around hospitality loyalty, live guest recognition and weekly competitor tracking. Purple suits large, multi-industry enterprises that prioritise footfall and dwell-time analytics across many sites.
Does Purple WiFi charge per access point?
On some plans, yes. Purple can be priced per access point, so larger venues with many access points can pay more. CaptiveWiFi is priced per venue, a flat rate regardless of how many access points a venue runs. Confirm current pricing with each vendor.
Who owns the guest data, CaptiveWiFi or Purple?
With CaptiveWiFi your venue is the data controller and owns the guest data; CaptiveWiFi never sells it or uses it for its own marketing, and shares it only with the integrations you choose to connect and our infrastructure providers, under GDPR data-processing agreements, or where disclosure is required by law. Purple enrols guests into a Purple account, so guest data is shared with Purple.
Is there a free version?
CaptiveWiFi has a Starter plan that is free forever for a single venue. Purple is quoted as a custom, enterprise-oriented plan with no free tier advertised.