Going back into the Captive Conversations archive, this bonus clip features Laurens Havenaar.Laurens explains how Piggy started with five iPads in a car and a simple promise to independent shops: install the loyalty platform immediately and begin creating value without a long onboarding process.The approach replaced paper stamp cards, gave each business useful customer data and created visible ...
Speaker 1 and Speaker 2 discuss a loyalty concept where customers can collect points and redeem loyalty cards at stores. They also discuss the use of gift cards for marketing and collecting data, and how customers can use the points at stores to buy birthday cards. They also mention the importance of hardware purchasing for managing hardware usage.
Adam Forman: Was
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: walk into the shop and you were... I don't know. Because so some kind of a loyalty fantasy. We got this amazing futuristic the they're, like,
Adam Forman: I don't need it.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: I don't need it. Get out of my store. So what they did was this. So they had a problem, which was all these bakeries, which is they had zero tech, no, Pos, nothing fancy. Some of them had
Adam Forman: a bit. Yeah.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Yeah. Yeah. Yeah. Kind of sometimes a bit more advanced, but still was was was was was But They don't really need it as well. There just said.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Okay. So Tech was, and they work with stem cards and it had, like, a zero data, and it was, like, the consumer, another problem had a wallet with each stem cards and a loyalty card from much probably here from me. So... Okay. So the worst is quite simple.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: So what they did is they they had this idea is that you download a big app Yeah. As a customer consumer. Mh. A big app. You download, You see all the stores.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: So you have the bakery, the butcher, the, I don't know, the gift store, the you have it all there, and you collect points everywhere. But big mistake, a lot of company made because every year, someone calls me even now, you get this great idea. So I have this concept and you can earn points everywhere. Yeah. Stack it up, and then but that never works.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Because what happens is I spend money at the butcher obituary, butcher. Mh. And then, the butcher needs to pay because need to go to some kind of centralized accounts. So... And then it doesn't come back because, like, 60, 70% of points like evaporated.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Won't... They don't go anywhere. So that butcher will start. Oh, nice idea. Nice concept.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: We can work together with this whole arm. We're gonna do something together. It's great. Yeah. Community.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: But then he pays, like, one or two or 3% every month. It's like, a lot of money. Mh. So that never really works. And then Yeah.
Adam Forman: Then who would redeem? So you could go to the butcher, but that redeem at the bakery.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Yeah. So end yeah. Exactly. So... And then The
Adam Forman: Bakery ends up paying for you use using the butcher.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Yeah. So there's a central account so the money goes to the bakery, and then... But the rest most of the money is here. Yeah. So the...
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: After six months or when you're lucky? Wanna have here, the bridge like, what about the money and the? Yeah. We're gonna use it for, marketing. Or so to come...
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: It's like so fake. Yeah. But it happens every every year. Yeah. Yeah.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: That idea. And...
Adam Forman: I think gift cards, they said that even now that you do gift cards but gift cards, they say that it... We're 25 to 30% people don't redeem gift cards.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Yeah. What up a loyalty. Yeah.
Adam Forman: Yeah yeah.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Yeah. And also, some stores are like, perfect for redeeming, and some are perfect for collecting. Right? So you collect everything at the butcher and you go to the gift store. Anyway, it's not that.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: That's big storage it stays.
Adam Forman: Not that.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: So what happens is you have everything in one place. But you collect, know, at the butcher Bakery gift store, fashion store. You have all... You have one account, but you collect individually. Yeah And when I...
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: I go, you have Biggie two. So I'm as as a customer, I'm entering a, gift store, I see an ipad, which piggy on it. Like, how you have big two. I wanna participate. So they have the data, so they can email me in birthday cards.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Say whatever we had back then. And, but I... I could only use the points at the store that I that I collected them. So there was... So two things happened.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: One is hey, cool, then I'm get rid of my stem cars. Right? I got some data, and I can start right now. Put an ipad, they we had five ipads in the car. We just went into a street, and we installed them straight away.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Yeah. That's not like six onboarding, seven calls and maybe not a meeting. No. Once sales meeting. You wanna have it.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Okay. Click, and they started. So so that's one one thing. It would solved a lot, and you had this amazing social proof fo thing because once you had, like, three or four stores on the biggie platform, there's like, Richard has already. Yeah.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: And also, Adam, also has the... Oh, with the ipads. Yeah. Just here. Now even.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: And they had a quick time to tell you because in no time they had, like, seven eight hundred email address to send out their first newsletter. And that was three biggie. That's was. Yes. So, yeah, there was the start of, biggie, and there was...
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: That they grew very rapidly, but, yeah, it changed. Yeah. Because they wanna
Adam Forman: be a hardware vendor really, I guess, as well. Because I'm managing hardware as it's a challenge on its own.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: Yeah. True. So, yeah, we provided the ipad, so you got a call. Hey. Seven years ago.
Bonus Clip: Five iPads in a Car Built a Loyalty Platform | Laurens Havenaar: You gave me this ipad and it doesn't work anymore. You have to give you a new one, but there wasn't the biggest issue.
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