Captive Conversations

Catherine Allan - What Happens When a Hospitality Sales Expert Builds the Tool She Always Wanted to Sell

September 12, 2025 1:13:03

πŸŽ™οΈ Catherine Allen on Selling with Empathy & Building StereoIn this episode of Captive Conversations, Adam chats with Catherine Allen, sales leader turned founder, about building Tidr, a new tool for sales enablement in hospitality. From her early days doing cold outreach at Trail to launching her own platform, Catherine shares what she’s learned about earning trust, finding product-market fit,...

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