Captive Conversations

Matt Serwin - Stop Sending Emails. Start Building Relationships.

October 23, 2025 43:34

In this episode of Captive Conversations, Adam Foreman sits down with Matt Serwin, Director of Partnerships at Klaviyo, to discuss how hospitality operators can use data to truly understand their guests.💡 Highlights:• How Toast and OpenTable data power personalisation• Why first-party data is the foundation of real loyalty• What AI means for guest experience• How to shift from vanity metrics to...

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