Susan Zwinkels - Beyond the Likes: Measuring Social Media Success in Hospitality

In this episode of Captive Conversations, Adam sits down with Susan Zwinkels, CMO of Kitch Social, to unpack what’s really working in hospitality marketing right now.From the explosive power of TikTok to the untapped potential of employee-generated content, Susan brings a no-nonsense, refreshingly real view of how hospitality brands can stand out online—without blowing their budgets.✨ Key Highl...