Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: On your restaurant concept. Concept. Yeah. And they'll like, give me the other hotels that

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: have I've got Good from b. Yeah. Not necessarily of the rooms, but the It'll be hotels. Oh goes wrong. You say, why?

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: I because it's the guy down the road. That's who you compete with. Yeah. If you don't think you compete with Starbucks saw grind on

Adam Forman: one house percent.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: You... Look, because that's where people are going now instead of hotter hotel lob because they've got plugs on every seat. Yeah. It's nice and comfy for the the seat heights of the right height for Zoom. All of that.

Adam Forman: I didn't eat... I hadn't thought about what you've just said for your absolutely. Right. If you take the concept of... Okay.

Adam Forman: So grind or or whatever you go there there's plugs everywhere. There's there's ordering. There's people walking around. It's a similar to hotels, but you walk into a generic hotel, There's no plugs there to plug into. Yep.

Adam Forman: There's no there's crap Wi F. Mh. There's no one looking around. I think if they can just fix those three things. I mean, it's a game check.

Adam Forman: You keep them there. Your whole idea is right is to keep them keep them in internally. Yeah.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: And that's before we get to the biscuit on the t. What's up? I just... The biscuit on the t drives me nuts. The six are two lower, the table house are two lower are too high.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: So it's really uncomfortable. The Wifi F shit, and whatever else we just said. Put the biscuit mix. Look here. That's gonna

Adam Forman: be a bit. Not the bit smarter. Maybe.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: And then not when you cut doing Zoom when you have to go to starbucks anyway. You know what I mean? So it's just like, it's like little bits like that way. It's just, like, embrace. Embrace the madness, embrace them out.

Adam Forman: Just move move forward. But it's hard pulling them out. Right? Because they've been at that for years. Yeah.

Adam Forman: So I think, I think take... Do you do you sometimes take them to another client and go right. Come look car this is done. Or or or or advise them to go Cx. Because yes.

Adam Forman: Because you get sales and beverage. You get you get sales and marketing. You get... It's weird because sales and marketing isn't ending do with marketing. Right?

Adam Forman: It's just that weird title. And it sounds like sales a marketing, But I've spoken to as a marketing and and they're just sales.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: Yeah. What that well do Joe when I will Fm and be in hotels. I always had my own market here. Yeah. Because hotel marketing is a different to F and B massive is massive.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: That's one of the things I'll learned being in restaurants, especially, but I always used to have my own input. Because I a bit of a control free light to be the villain of my own destiny. But but to the thing, I don't take people to other hotels that are doing it well to be honest. Take them to independence or groups. Nice.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: And I say, how can you do some of... What's great about this experience, and how can we do it where you are?

Adam Forman: Okay.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: So, when we did the one in Surrey, we did an oz inspired cafe, we picked some of the amazing cafes around Central London the owner went to them and did his research and was, like, I get it. So then when there's a couple of things there, one, they kind of buy into what your vision is. But two, when you start trying to push the boundaries on menu development concept development. The kind of get it because they've already...

Adam Forman: I guess you... You've sent them to the right places to Yeah to understand. Because I think other people would be like, we're gonna have this menu. Here you go. And they look at it and they go.

Adam Forman: This... What's this to do with?

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: Yeah. So we don't put com sets in. When we're doing a strategy, and when we're doing... Sorry. Comp competitor set...

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: Sorry. Sorry. We're just. But we don't put a competitor set in any of our documents. Yeah.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: What we do is benchmarks. Okay. So if you... To me a concept is you're just gonna follow the pack. You're not gonna lead the power whereas If it's a benchmark.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: You go, okay. That's the benchmark. How can I be better? The mindset just completely different. So we never put concerts in there, we always put benchmark and we go okay.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: This is the benchmark of the concept. How can we deliver the same if not better. And what is our P's that sit alongside these to make us a benchmark of them? Yeah. It's just a different like...

Adam Forman: And And then when you do you like chase up or catch up and reviews, I'm sure they're putting out finance sitting there, and they're like don't, either they're happy or they're bat... They're not happy. But then the basically... I think if you get it right. Yeah.

Adam Forman: It's gonna be easy for them. It doesn't make their life easier once they put the technology in place.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: And it definitely makes the life easier. Yeah. It's just adoption isn't it which we... You're by...

Adam Forman: Chris Chris, I spoke to Chris fletcher then you change management. Yeah. Sucks so hard. You a great idea. But...

Adam Forman: Without you, for example coming in.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: Yep.

Adam Forman: They go. We're gonna roll this out. And but it's not done properly. It's just... It's an idea that hasn't been planned and and

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: and and and which is why a lot. We recommend the same things. So that we can help. Yeah. And it's often the things we're using in the restaurant that we operate as well because it just makes it easier when you can show them the back end of your platforms that you're using in they can see the benefit.

Adam Forman: This a big difference If you're if you're if you're there operating. Yeah. And you can show them... It's different as you said, if you're a consultant coming in, showing them the the the pretty things or you can go back and gradually. This is what we did and

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: this is how it worked. Yeah. Definitely. And I think, you know, the other thing is, like, you've got When it comes to ep ethos and inventory and stuff like that it's fairly, you know, for me, going with the same people every time, you know it. You can help.

Bonus Clip: Your Hotel Lobby Is Competing With Starbucks | Scot Turner: You can... You know the pip pitfalls.