Captive Conversations

The CRM Graveyard: Where Good Data Goes to Die

July 18, 2025 7:10

πŸŽ™οΈ Solo Episode 2: The CRM GraveyardIn this solo episode, Adam Forman dives into the uncomfortable truth behind most customer databases β€” they're full of unused potential.You'll learn:What the β€œCRM graveyard” really is (and why it's so common)Why data collection isn’t enough without engagementHow to audit your customer journey in 10 minutesWhy segmentation matters more than everWhat tools and e...

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